1)      General objective:

The overall objective of the assignment is to design, deliver and document, in coordination with Expertise France and a complementary expert in museums and monuments, a five-day capacity-building workshop on new technologies applied to the management of heritage and museums, fostering peer-to-peer learning, knowledge exchange and potential collaboration between GMMB management and staff, and digital and cultural start-ups.

2)      Expected results: 

The achievement of these objectives is expected to generate the following results:

·       R1. GMMB staff gain a better understanding of relevant digital technologies within their scope of work and their potential applications in heritage and museum management.

      R2. Digital and cultural start-ups gain a better understanding of the operation needs and challenges of cultural institutions

·    R3. GMMB staff and digital and cultural start-ups strengthen mutual understanding and peer-to-peer knowledge exchange, identifying potential opportunities for future collaboration at the intersection of digital innovation and cultural heritage.

II.      Description of the assignment

1)      Scope of work 

The expert will contribute to the preparation, facilitation and follow-up of the five-day workshop (7–11 December 2026) in Accra. The workshop will combine a collective introduction, parallel thematic sessions tailored to GMMB management, GMMB staff and start-ups, and a joint closing session exploring synergies and opportunities for collaboration. Both beneficiary groups shall actively share their respective expertise, with GMMB representatives presenting their institutional needs and operational challenges, and digital and cultural start-ups sharing their innovative solutions and exploring their potential application to heritage and museum management. 

For GMMB, thematic priorities include:

(i)                  management tools for public institutions (management trackers, planning tools and related solutions);

(ii)                 booking management systems, including reservation and availability management, booking changes, communications and reporting, with potential applications for guided tours, school groups and visitor flows; and

(iii)                 visitor engagement technologies, such as audio guides and headsets, multimedia guides, interactive displays, mobile applications, QR codes and digital storytelling for forts, castles and museums.

For the entrepreneurs, start-ups and artists, thematic priorities include:

(iv)               (i) Digitalisation and technology adoption in the CCI, including digital tools and solutions that improve business management, productivity, operational efficiency and service delivery for start-ups, creative enterprises and artists.

(v)                 (ii) Green innovation and sustainable creative practices, including solutions that promote resource efficiency, reduce environmental impact, support circular economy approaches and encourage more sustainable production and distribution models within the CCI sector.

(vi)               (iii) Digital skills and entrepreneurial capacity development, including solutions that strengthen the digital capabilities of creative entrepreneurs, facilitate technology adoption and enhance their capacity to innovate, scale and compete.

(vii)             (iv) Digital innovation and market access, including e-commerce platforms, digital distribution channels, creative marketplaces and solutions that improve the visibility, commercialisation and market reach of Ghanaian creative businesses and artists.

(viii)           (v) Cultural heritage preservation and the digitalisation of intangible cultural heritage, including digital solutions for documenting, safeguarding, preserving and transmitting traditional knowledge, oral histories, languages, music, dance, rituals, craftsmanship and other forms of intangible cultural heritage, as well as technologies that support the digitisation, archiving and accessibility of cultural assets and heritage sites.

(ix)               (vi) Inclusive digital solutions for creative entrepreneurs, particularly those that address barriers to technology adoption and expand access to digital tools, skills, networks and business opportunities for women-led and youth-led start-ups and creative enterprises.

Target participants

The workshop is expected to involve approximately 35 participants in total (indicative), including: 

·       GMMB management officials and staff from relevant departments and regions; and

·       Representatives of approximately 10 selected Ghanaian digital and cultural start-ups & artists. 

The exact number and selection of participants will be confirmed by Expertise France and its partners. 

Workshop Structure

The workshops sessions should be structured to accommodate varied levels of digital familiarity and make room for discussion and practical examples rather than assuming advanced technical proficiency. The objective is to understand possibilities, evaluate their relevance and build relationships, not to implement a full digital system during the workshop.

Indicative agenda

The two experts shall coordinate their inputs and agree on a practical division of responsibilities, including arrangements for parallel sessions and, where appropriate, contributions from invited specialists, GMMB representatives, start-ups or other partners. The five-day workshop agenda is not intended to imply that each expert must independently facilitate all simultaneous sessions.

Additional guest speakers and specialised practitioners may be mobilised to complement the two experts’ inputs, including during parallel sessions. They may share their own professional experience, present success stories, showcase relevant solutions or provide practical demonstrations on specific topics. During the preparatory phase, the experts may propose relevant thematic contributions and identify potential speakers in close consultation with Expertise France. All proposed topics and guest speakers must be approved in advance by Expertise France. Their engagement, including any related fees or costs, will be subject to the remaining available workshop budget and Expertise France’s approval. The two experts will retain responsibility for the coherence and coordination of the overall learning programme.

1)      Tasks to be carried out

To achieve the above objectives, the consultant will be expected to undertake the following tasks, in close coordination with Expertise France, GMMB and the complementary expert in museums and monuments:

Task 1 – Needs review and coordination (3 working days)

•        Review the existing workshop concept note, the GMMB Staff Needs Assessment findings and other relevant documentation provided by Expertise France;
•        Participate in preparatory meetings with Expertise France, GMMB, identified digital start-ups and relevant stakeholders to clarify expectations, confirm thematic priorities and understand the profiles and needs of the two beneficiary groups;
•        Coordinate with the complementary expert in cultural heritage to agree on the overall approach, respective responsibilities and arrangements for parallel sessions.

Task 2 – Workshop design and preparation (5 working days)

•        Jointly develop and finalise the five-day workshop programme, including learning objectives, session content, facilitation methods and practical activities adapted to the different target groups;
•       Identify relevant digital technologies, practical examples, innovative solutions and international best practices applicable to heritage and museum management, particularly in relation to the thematic priorities identified by GMMB;
•       Contribute to the design of sessions for digital and cultural start-ups, taking into account their profiles, needs and opportunities to develop solutions for cultural institutions;
•        Prepare relevant training materials, presentations, case studies and practical demonstrations;
•        Where appropriate, propose specialised guest speakers or practitioners, identify potential contributors and coordinate their inputs, subject to prior approval by Expertise France.

Task 3 – Workshop delivery and facilitation (5 working days)

•        Deliver and facilitate assigned sessions during the five-day workshop, providing technical expertise on digital technologies and their practical applications in the cultural heritage sector;
•        Present relevant digital tools, innovative solutions, practical examples and international best practices, using participatory and accessible learning methods;
•        Facilitate exchanges between GMMB staff  and digital and cultural start-ups, encouraging the sharing of institutional needs, operational challenges, expertise and innovative solutions;
•        Support participants in identifying potential use cases and opportunities for future public-private collaboration;
•        Coordinate with the complementary expert and other contributors to ensure coherence across sessions and effective delivery of the overall programme.

Task 4 – Reporting and follow-up (2 working days)

•        Contribute to the preparation of a joint final workshop report documenting the activities conducted, key discussions, lessons learned and recommendations;
•        Consolidate the main digital technology priorities and potential use cases identified during the workshop, including relevant solutions shared by participating start-ups and opportunities for future collaboration;
•        Provide recommendations to inform subsequent capacity-building workshops, including potential areas for further technical support and knowledge transfer;
•        Contribute, where relevant, to the identification of potential inputs for the GMMB Arch Lab and a core group of GMMB participants fr subsequent workshops.

2)      Anticipated deliverables