The Communication Manager will play a strategic role in ensuring the communication and visibility of Expertise’s France projects in Libya; as such he/she will have the role to promote the projects’ activities among a wide array of targets, including the international community of technical assistances, Libyan authorities and counterparts, Libyan youth and entrepreneurs, local and regional media and the general public in Libya, Africa and Europe.

The position is to be filled in Tripoli, Libya, with frequent travels in Tunis and abroad.

Main Tasks:

·         Provide leadership and direction:

-          Oversee the overall communication strategy for Expertise France's projects in Libya.

-          Propose, plan and execute specific project communication plans for each project and manage their communication budget.

-          Manage and mentor the Communication Assistant, delegating tasks and providing guidance.

-          Follow -up on projects assigned to the Communication Assistant to ensure timely task completion and quality control.

In coordination with the communication assistant, the communication manager will be responsible for:

·         Content Creation and Management:

-          Develop, manage, and disseminate a wide range of communication products, including leaflets, websites, videos, and newsletters in Arabic and English.

-          Create, oversee, and review all communication tools (including printables and goodies) to ensure compliance with each project's graphic charter.

-          Manage a network of subcontractors including web agencies, graphic designers, and event organizers in Libya and in Tunisia;

-          Identify and create communication opportunities in close collaboration with the team.

·         Social Media Management:

-          Manage social media networks (Facebook, LinkedIn, YouTube, X and Instagram) including the largest community of entrepreneurs in Libya (+130,000 members).

-          Design graphics for social media campaigns.

-          Manage social media ad campaigns and ensure they achieve their required goals.

·         Stakeholder Engagement:

-          Manage relationships with a wide range of stakeholders in Libya and Tunisia, including high-level officials, prominent businessmen, and entrepreneurs.

-          Ensure a smooth internal communication within Expertise France's team (30 persons).

-          Coordinate communication activities with the EF HQ communication department, other related French institutions (AFD, French embassy, etc.), and project donors (e.g., European Union).

·         Media Relations and Visibility:

-          Maintain a good relationship with local and regional media outlets and journalists in Libya and the region.

-          Write press releases in Arabic and English, ensuring dissemination to relevant media outlets and journalists.

·         Monitoring and Evaluation:

-          Provide monitoring and evaluation reports on project communication activities, including activity reports, web metrics, audience statistics, press coverage, etc.

·         Event Support:

-          Ensure communication and visibility of events and project activities.

-          Design communication materials for events if needed, including roll-ups, posters, and banners.

Deliverables

·         Design a detailed communication action plan 2024-2025;

·         Design and implement at least 3 communication campaigns per year;

·         Website and social media feeds are up to date;

·         Events and activities are well-communicated and covered by national and international press (if relevant);

·         Up to 10 videos are released.

·         Develop and disseminate quarterly digital newsletter for different projects.

·         Up to 5 press releases are written and distributed per year.

Time sheet: At the end of each month, the expert will present a timesheet which will be signed by the team leader.