1)     General objective

 Communication expert position to improve the visibility of the African Union Assistance Facility.

 2)     Specific objectives

 In order to further strengthen its positioning and visibility, the Facility wishes to recruit a communication expert, in accordance with the terms of reference detailed below. The specific objective of this support is to focus on communicating the Facility's achievements in the various components of the project.

 The consultant will be responsible for ensuring good visibility of the project on the latter and possibly making links on platforms such as La Ruche and LinkedIn. Indeed, it is now essential to establish good visibility of any institution/project on social networks.

 This mission specifically aims to:

 - Produce/consolidate the project communication plan, in consultation with the project team, the lessor, and the Expertise France Communication division.

- Ensure the visibility of Expertise France and the lessor in the communication of the project, in compliance with the guidelines of the agency's Communication Strategy, as well as the visibility and communication rules of lessors and partners.

- Feed the Facility's intranet web page on the 'La Ruche' and LinkedIn platforms with content provided by the Facility Coordinator (texts/articles, photos, attached documents, videos, etc.).

- Project updates: regular publications summarizing the progress of project activities, related to the blue economy, SME development, and mineral resource management.

- Publication of expert perspectives: interviews or articles featuring key experts working on AU Facility project initiatives, such as consultants and focal points within the AU.

- Highlighting specific milestones or stories of Member States, such as the national blue economy strategies being developed for SADC and ECOWAS countries.

           3)     Results to be achieved

 -  Development of a project communication plan

-  Operationalization, feeding, and frequent updates of the Facility's intranet web page on the 'La Ruche' platform in its two versions (English/French) and the LinkedIn page.

- Regular publications summarizing progress of project activities and publication of interviews or articles on initiatives of the AU Facility project.

The service provider will need to be in frequent contact with the Facility Coordinator to obtain documents (studies, reports, strategies, etc.) to be included on the Facility intranet page. and the LinkedIn page.