Type de contrat
Contrat de prestation de services
Genre, droits et modernisation de l'Etat ; Facilitation des affaires et intégration économique régionale ; Communication
Date limite de candidature
Durée de la mission
Indépendant / Entrepreneur Individuel
Around 5 calender months
Departement Economie Durable et Inclusive - EDIN > Pôle Entreprenariat et Innovation
Mis en ligne le : 25/08/2023
The objective of this assignment is to prepare a communication strategy, communication action plan and Branding and Visual Identity for IYBA-SEED in coordination with other Implementing Partners of the project, across the 5 target countries (Benin, Kenya, Senegal, South Africa and Togo).
Expected deliverables (deadlines have been already set - see attached ToR):
Specific objectives and main duties
As part of the assignment, the expert will carry out the following activities:
Develop a comprehensive communication and visibility strategy aligned with the IYBA-SEED programme's objectives and EU regulations to maximize its visibility and outreach setting the communication, including :
Develop the project communication action plan and its budget, outlining the specific activities, tasks, timelines, responsible parties, and resources required to implement the communication strategy, in consultation with the project team, the EU and Expertise France’s Communication Unit.
A communication action plan will include:
Create IYBA-SEED’s branding guidelines and visual identity in all project & communication materials. This will include a logo as well as a slogan reflecting the project internationally (both French- and English-speaking countries), as well as the design and production of brochures, banners, graphics, etc.
We are seeking a highly skilled and experienced Communication Strategy and Action Plan Expert to join our dynamic team.
The successful candidate will be responsible for developing a comprehensive communication strategy and action plan aligned with the project’s goals and objectives. The expert will play a crucial role in enhancing our communication efforts, fostering stakeholder engagement, and ensuring consistent and effective messaging across various channels.
CONTEXT AND DESCRIPTION OF THE PROJECT
Expertise France is the French public international cooperation agency. It designs and implements projects which aim to contribute to the sustainable development of partner countries, in line with the Sustainable Development Goals (SDGs) of the 2030 Agenda and the priorities of France’s external action.
The project “Investing in Young Businesses in Africa – Supporting Entrepreneurial Ecosystem Development” (IYBA-SEED) runs for a period of 4 years (2023-2026) and is co-funded by the European Union (DG INTPA), the German Federal Ministry of Economic Cooperation and Development (BMZ), Team France and SlovakAid,. It is implemented by a consortium of leading European development agencies, including Enabel (Belgium), Expertise France (France), GIZ (Germany), SAIDC (Slovakia) and SNV (Netherlands). The consortium is led by Expertise France.
IYBA-SEED is part of the Team Europe Initiative Investing in Young Businesses in Africa (TEI IYBA), which is made up of three Building Blocks: 1) Increase the financial and technical support for pre-seed stage entrepreneurs and micro and small enterprises, 2) Increase the finance for SMEs and entrepreneurs at seed and early stages, and 3) Supporting the ecosystem, with a special emphasis on women and young people. IYBA-SEED is a part of its third Block.
IYBA-SEED takes an “Ecosystem Strengthening” approach: it targets the entrepreneurship ecosystem and its actors, in order to reach young businesses (i.e. SEED beneficiaries) which are defined as:
The project aims to “contribute to creating decent jobs and resilient economies by strengthening entrepreneurship ecosystems in a number of sub-Saharan countries so that they can increase access to Business Development Services (both financial and non-financial) for SEED beneficiaries” in 5 countries in sub-Saharan Africa (Benin, Kenya, Senegal, South Africa and Togo).
IYBA-SEED works on four key components / specific objectives
Qualifications and skills required
The Communication Expert will report to the Project Coordinator (Expertise France).
In order to draft a well-informed Strategy and Action Plan and create a Branding and Visual Identity fully reflecting the spirit of the project, the Expert will work closely with the PMU team members in Brussels and have regular interactions with project teams in IYBA SEED countries (Benin, Kenya, Senegal, South Africa and Togo), as well as the gender expert. He/she will analyse the (draft) country action plans and international action plan together with project teams with the objective to fully understand the project/country communication needs and propose activities fully reflecting these needs.
The expert may also have to coordinate intermittently with DG INTPA, EU Delegations and Expertise France in-house communication colleagues to ensure aligning with EU and Expertise France internal communication strategy in Paris, as well as with a sample of stakeholders and partner organizations in partner countries should that be necessary to gather any and all relevant addition information.
As part of this assignment, the project will cover the following expenses: per diem, accommodation and transport during any missions outside of the expert’s place of residence, visa fees if necessary.
The working language will be English.
Location and length of assignment
The Expert should preferably be based in Brussels.
Desired start date of the service: 05 October 2023 (the latest)
Type of contract: service provision contract
Documents to be supplied:
The estimated duration of the assignment is 61 working days.
Candidates interested in this opportunity are invited to submit their application as soon as possible. Expertise France reserves the right to pre-select candidates before the deadline for applications. If you do not receive a reply from us within 3 weeks after deadline, please consider that your application has been unsuccessful.
The selection process will take place in two stages:
SEE attached ToR for information about compulsory deadlines for the deliverables.
Le processus de sélection des candidats s'opérera selon le(s) critère(s) suivant(s) :
Date limite de candidature : 08/09/2023 15:27
Document(s) joint(s) : IYBA-SEED Comm Expert (ToRs) FINAL.pdf