The objective of the consultancy is to assist EF in the identification and prioritisation of targets for the awareness raising and capacity building activities to be implemented under GPDF.

In close collaboration with the Project team based in Colombo, the Consultant will be in charge of carrying out the following activities.

Phase 1 – Inception phase

The consultant will analyse the of GPDF’s awareness raising and capacity building objectives on inclusive green economy, defined in the project description, and identify the different stakeholders/groups to be targeted: Influencers (CSOs, NGOs, CBOs, traditional Medias, social media influencers, religious authorities); the general public; the private sector (industries, MSMEs, chambers of commerce, financial institutions and communities, etc.); political actors; academia; youth and women organisations; etc.

At the end of phase 1, the consultant will deliver an inception report in which:

• A review of GPDF’s awareness raising objectives.
• The updated methodology for the consultancy will be updated, including a detailed presentation of each stakeholders/groups to be analysed in phase 2 and the explanation of the selection (if any).
• The format and parameters to be used in the production of the matrix and power maps in phase 2.

Phase 2 – Mapping phase

The consultant will produce two maps to classify all the stakeholders identified in Phase 1:

1. a matrix map. Parameters for this matrix are to be agreed upon at the end of phase 1; and
2. a power map. Parameters for this matrix, to be agreed upon at the end of phase 1, could include the level of alignment with green transition objectives and the capacity to origin change/level of influence. The power mapping exercise will be central to identify the stakeholders to be targeted by awareness raising activities (high power and low alignment Stakeholders) and capacity building activities for empowerment (low power and high alignment Stakeholders)

These maps will be accompanied, for each stakeholder, by a detailed explanation of the classification in both maps.

Phase 3 – Prioritisation phase

The consultant will present a list of key stakeholders to be targeted by the awareness raising activities in order for the GPDF to achieve its objectives, based on the results of the mapping exercise. At the end of Phase 2, the maximum number of stakeholders to be identified in this list will be agreed upon.

For each of these stakeholders the consultant will present information on the potential:

• main messages and levers to be used to drive action;
• best ways to reach them and their time preferences (Is there a best day of the week and a best time of the day for each type of stakeholder outreach identified?);
• key actors within each group.

More information on the methodological guidelines and the deliverable in the ToR attached.