I.      Objectives and desired results

1)      General objective 

The objective of the assignment is to strengthen the capacity of the ministry to advocate and communicate around the privatization of state-owned assets, in order to increase the visibility of this activity, both in Ukraine and abroad.

2)      Specific objectives

1.       Develop and implement a communication strategy to support the Ministry's reform on the privatization and the management of State owned assets.

2.       Increase the visibility and coverage on the process and assets that undergo privatization, as well as Ministry's reform on state owned assets.

3)      Anticipated results

Increased attention, participation and reactions drawn to the privatization process and to the assets that are put to auctions.

II.      Description of the assignment

1)      Planned activities

 Assignment preparation 

·         Prepare and provide the following documents:

o    a workplan for carrying out the whole assignment & related calendar;

o    list of partners & stakeholders to be associated to the assignment,

o    coordination mechanism proposal to report both to Expertise France & Ministry of Economy through regular meetings.

·         Present the plan to carry out the assignment to Expertise France & MoE.

Phase I: Communication strategy development 

     Developing a comprehensive PR and communications strategy to support the Ministry's reform of state property management, privatization, and SOE governance. The document shall include among others:

o    Audience & targets;

o    Main messages to be delivered;

o    Main tools and leverages, for each: Media & press, social networks; influence.

o    Calendar for organizing events & visibility actions.

Phase II: Communication strategy implementation 

A.      Media relations management

•        Engage with journalist, organize briefings and ensure accurate coverage of reforms milestones and progress of privatization, including next assets to be auctioned.

B.      Crisis communication management

·         Develop crisis communication strategy, and monitor sensitive topics. If needed, prepare crisis communication materials and coordinate with all relevant stakeholders

C.       Support for public speeches by the Ministry

·         Prepare speeches, talking points and visual presentation upon request from the Ministry about privatization of state owned assets, at the occasion of public or closed events.

D.      Visibility actions organization

·         Organize press events, round tables and carry out public outreach campaign in line with the communication strategy.

E.       Monitoring of media coverage

·         Prepare monthly analytical reports and adjust communication strategy based on the feedback.

2)      Anticipated deliverables

Coordination 

A launch meeting shall be held 5 days after the contract award has been notified.

Bi-monthly coordination meeting must take place with Clement Lapointe, Team Leader for Expertise France from assignment preparation right up to completion, alongside with Ministry's team. Furthermore, regular exchanges must take place on assignment progress and any difficulties that may be encountered.

Monthly report to Expertise France is required, highlighting main activities carried out during the month, objectives and plan for the next; aggregate of data and analysis on public outreach and media visibility.

III.      Place, duration and terms of performance

1)      Implementation period: up to 4 months 

2)      Start date: December 2025

3)      End date: 01/04/2025

4)     Location of the assignment: Kyiv, in person, in Ministry's premises.

5)     Working hours: 9.00-18.00, 5 days a week.

6)     Payment terms: Monthly payment upon approval of the monthly report.