Under the supervision of the Communication Manager and Communication Officer based in Chisinau (Moldova), the expert is responsible for the production of high quality graphic design materials to support the communication and visibility activities of the EU4Innovation East project.

The role requires a high degree of autonomy and interpersonal skills suitable for an international and multicultural environment.

Objectives and tasks

1. Design and Production of Visual Content:
   • Conceptualize, create, and deliver static and animated images (GIFs), infographics, and other visual content to highlight key achievements of the project. Materials should be optimized for online platforms, including web and social media, while adhering to the project’s established branding, color schemes, and themes.
   • Develop creative layouts and design concepts for a wide range of communication materials, including but not limited to infographics, publications, posters, brochures, social media graphics, and promotional materials.
   • Provide high-quality illustrations that align with the overall project messaging and branding.
2. Collaboration and Consultation:
   • Collaborate with the communication team to ensure designs are on-brand, accurate, and effectively communicate the intended message.
   • Review design briefs and project requirements to understand the objectives and target audiences for each communication material.
   • Work closely with the printing/production facilities to ensure the smooth production of physical materials, providing them with detailed production specifications and requirements.
3. Quality Control and Final Output:
   • Conduct rigorous quality control checks to ensure all materials meet high standards of accuracy, visual appeal, and clarity before they are finalized for printing or online distribution.
   • Ensure all materials are provided in multiple formats for different uses (e.g., digital, print) and are optimized for performance on various platforms.
   • Prepare and submit final media files in required formats for distribution, including both online platforms and print media.
4. Adaptability and Future-proofing Designs:
   • Design materials in a way that allows for future updates and modifications (e.g., using editable files, avoiding font outlines, and including all necessary resources such as Pantones, fonts, and images).
   • Prepare all source files for future use, ensuring ease of adaptation for future edits, updates, and repurposing.
5. Ad-hoc Design Support:
   • Provide additional design support as required, such as creating emergency graphics for campaigns, social media, event materials, or any unforeseen project needs.
   • Assist with the creation of digital assets for project-related online events, webinars, or outreach activities.
6. Visibility and Branding Compliance:
   • Ensure that all design work strictly adheres to the EU4Innovation East branding guidelines, as well as any relevant donor visibility and communication guidelines.
   • Follow project-specific instructions and donor rules regarding the visual representation of the project in all public-facing materials.

Principles:

• All designs must be easily updatable, adaptable, and prepared with the foresight for future revisions. This includes ensuring that colors, fonts, images, and other elements are kept in editable formats for efficient updates.
• All files related to the designs, including original assets and the final output, will be the intellectual property of EU4Innovation East, which holds exclusive rights to the submitted materials in perpetuity.
• Innovative and creative techniques should be employed to design visually appealing content that attracts attention while maintaining professionalism and coherence with the project’s objectives. Current design trends in digital media and graphic design should be monitored to ensure the materials produced are visually engaging and relevant.
• Confidentiality must be maintained regarding project details, proprietary designs, and any sensitive information related to the project or its stakeholders.

Expected deliverables 

o   Graphic images optimized for online use, including but not limited to social media posts, web banners, and website graphics.

o   GIFs and animated graphics tailored for use on social media platforms, ensuring they align with branding and engagement goals.

o   Adaptation of images, GIFs from existing templates or designs to suit new contexts, ensuring consistency with project branding and style guides.

o   Layout and design of publications such as reports, briefs, flyers, factsheets, brochures, and other printed communication materials. This includes both text and visual elements to produce professional, attention-grabbing materials.

o   Large-format designs for visibility materials, including but not limited to roll-ups, banners, photo walls, and other event or promotional display materials.

o   Delivery of design work on demand for unforeseen tasks, such as emergency updates or any special communication needs as required.

• The submission deadlines for each assignment will be provided along with the respective instructions for each task.

MISSION TIMEFRAME

The expert will work on a task order basis and must provide the project with deliverables describing his involvement in the implementation of this service.