1. Description of the consultancy 

Background and context

The first awareness Raising Campaign is designed to build a shared understanding among all project stakeholders on what Green and Circular Economy (GCE), emphasizing its necessity for ensuring low carbon and long-term economic development. The campaign aims to cover GCE concepts, principles and advantages, providing a global perspective and creating awareness about EU’s Policy Framework (e.g. Green Deal, Farm to Fork, Biodiversity Strategy, and Circular Economy Action Plan).

Objective of the campaign

•         Foster a common understanding of GCE regulations and opportunities in the Southern Neighbourhood.
•        Explore the potential of GCE for job creation and new employment opportunities.
•          Highlight the contribution of GCE to achieving climate commitments.
•         Improve communication and create synergies on GCE concepts and tools among stakeholders.

Target audience

•          Government officials and policymakers
•         Business and industry leaders
•        Educational institutions
•         Non-governmental organizations 

The consultancy aims to support Expertise France in designing and implementing the First Awareness Raising Campaign for the Green Forward program, reflecting the meaning of GCE in the Southern Neighbourhood from a policy perspective (Macro Level).

2. Specific Objectives

·       Develop a detailed Awareness Raising Campaign Action Plan; including best practices in Green Deals GCE policies as well as business cases from Europe and Southern Neighbourhood.

·       Carry out activities among the various public stakeholders in the eight targeted countries (Ministries, Public- Private, CSOs, NGOs);

·       Maintain proper documentation for the Campaign, achieving the indicators provided in later stages.

3. Scope of work 

Preparation Phase

•         Understand results from the Project’s inception phase, methodology and key findings.
•         Analyse regional priorities for awareness on the Green Deal & GCE policy based on priority matrix.
•         Organise meetings with the Green Forward Team and Awareness Raising Officer.
•         Update the Awareness Raising Campaign Strategy in consultation with the ARCBO.
•        Develop the final concrete methodology and work plan of the campaign (at least one activity every 2 weeks for a duration of 3 months)

Designing the Awareness Raising Campaign (Technical & Communication)

• According to the Priority Matrix, and the AR Strategy concluded in the inception Phase, the consultant will:
•       Analyse regulatory frameworks and best practices linked to the Green Deal and GCE in the Southern Neighbourhood.
•          Mobilise and coordinate speakers or European experts, and coordinate with EF’s focal points.
•        Develop speeches and scenarios for speakers and mobilised experts, addressing the Green Deal and GCE; 
•      Create innovative, informative and visual tools and contents to tackle key topics, for target groups (Ministers, CSOs, NGOs, Private- Public Sectors, and Entrepreneurs) in the following formats: 4 webinars plan addressing the Green Deal and GCE in the eight countries and One online Conference targeting a general audience, highlighting Green Forward Project under the EU Green Deal and GCE Policy
•         Provide translations in three languages for the campaign content and dissemination (French, English & Arabic).
•        Develop tools to evaluate activities and connected indicators in coordination with green Forward’s MEAL officer
•         Plan diverse activities such as sessions, meetings, podcasts, interviews, radio, newsletter, magazine, ect.

Implementation & Delivering the AR- Campaign

•         Conduct briefing sessions with Green Forward Team previous final implementation;
•         Prepare invitations and promotional tools for each activity and the overall campaign,
•         Provide a platform for recording, disseminating and capitalising on campaign activities accessible in the eight countries and available for 4 years;
•         Implement the planned activities and tracking outcomes;
•     Collect and analyse activity indicators (eg. sex, socio-economic, country, age, direct and indirect beneficiaries